To use Google Universal Analytics for mobile devices, you must use Google Firebase instead of the original Google Universal Analytics destination. Segment supports Google Universal Analytics client-side and server-side tracking. Use the Tag Assistant extension for Google Chrome to verify. Your global site tag is controlled by a different Google product or may be implemented incorrectly. The numeric string following DC is your Advertiser ID. Your global site tag is controlled by a Floodlight tag.
The numeric string following the AW prefix is your Google Ads Conversion ID. Your global site tag is controlled by Google Ads. The ID is your Google Analytics Measurement ID. Your global site tag is controlled by Google Analytics 4 (GA4). If the property doesn’t appear, you probably don’t have access to it. To find the property associated with this ID, use the account search feature in Google Universal Analytics. The ID is your Google Universal Analytics Measurement ID. Your global site tag is controlled by Google Universal Analytics. You can use a UA property with Segment’s Google Universal Analytics destination.ĭifferent Measurement IDs begin with different prefixes, which indicate which Google destination you should use. If your Google Measurement ID starts with a G, you’re using G-Codes from Google Analytics 4, and should consider using Segment’s Google Analytics 4 destination.Īlthough GA4 is now the default when you create a new property, you can still create a Universal Analytics property. If you are using Google Analytics 360 you do not need to migrate. To continue measuring and optimizing user engagement in your mobile apps, migrate your implementation to use the Firebase SDKs.
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Google ended support for Google Analytics classic on iOS and Android mobile apps on October 31st 2019. Migrate mobile implementations to Firebase
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